Our Vision

We are a customer-led, supplier enabled Master Distributor.

Our vision is to be a relevant partner for our customers, the preferred route to market for our

suppliers and an employer of choice maximising stakeholder value in a sustainable manner.

Wholesale Housing Supplies (Pty) Ltd is a wholly owned subsidiary of DAWN LTD. Under Wholesale Housing Supplies (Pty) Ltd is housed the trading businesses Saffer, Stability and WHD and Dawn Logistics. These businesses have a national footprint trading from the following centres:

Gauteng (Johannesburg and Pretoria)
Cape Town
Port Elizabeth
East London

The East London, Bloemfontein, Nelspruit, and Polokwane regions were reduced to non-stocking sites. Products ordered by customers from these regions are delivered from Port Elizabeth, Durban and Germiston warehouses. A fully fledged sales team has been retained in these non-stocking sites. Sales representative calling and product delivery schedules are retained the same as before. The centralised warehouses in the metro areas has further enhanced Wholesale Housing Supplies’s just-in-time supply-chain capability and improved efficiencies with resultant cost-saving.

Wholesale Housing Supplies’s value proposition is vested in its just-in-time supply-chain capability which offers retailers, merchants and hardware stores, deliveries in specified quantities, on a consistent basis, nationally. Customers have the benefit of lower stockholding, improved cash flow and the ability to service their customers more effectively. Wholesale Housing Supplies continues to play a major role in the supply of products in an environment of increased import competition and direct supplier activity.

Wholesale Housing Supplies Value proposition for customers

We are the industry specialists for our customers; understanding their business needs, providing efficient access to key brands, innovative solutions and value added services for mutually beneficial profitability


Wholesale Housing Supplies Value proposition for suppliers

We are the preferred route to market for our suppliers – working closely with them to achieve synergies which promote market and sales growth for both parties

Our Vision

We are a customer-led, supplier enabled Master Distributor. Our vision is to be a relevant partner for our customers, the preferred route to market for our suppliers and an employer of choice maximising stakeholder value in a sustainable manner.

Wholesale Housing Supplies (Pty) Ltd

Saffer is a leading national supplier of quality branded plumbing and sanitaryware products, predominantly locally produced,  to retailers and merchants in the building and plumbing segment. Saffer has significant proprietary brands. The product range includes products manufactured by Dawn’s Manufacturing division, in-house brands owned by Wholesale Housing Supplies,  as well as products from other suppliers.

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Stability, located in the plumbing division in Wholesale Housing Supplies, is a national supplier of primarily imported plumbing product, with some lines sourced from local manufacturers. Stability focuses on a market sector where price sensitivity is the key factor. Stability operates in a level of the market where the traditional Saffer business does not operate.

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WHD is a one-stop supplier of a wide range of tools, general and industrial hardware, security and home DIY products.  We supply leading national and international hardware brands as well as our own pre-packed Accent range, which provides retailers and end-users with good quality, value-for-money products.

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Dawn Logistics specialise in just-in-time break-bulk distribution across southern Africa. Their fleet of 260 vehicles and trailers travels more than 10.5 million kilometres each year, delivering in excess of 2.4 million orders, on schedule, to valued customers in South Africa, Lesotho, Swaziland and Botswana.

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Established in 2002, the first Promax Electrodes were manufactured and appeared on the South African Market. Promax Welding has a national footprint with 8 branches across South Africa, head office located in Johannesburg as well as an extensive network of distributors throughout the entire sub Saharan African region.

Promax manufactures SABS approved E6013 Mild Steel, E7018-1 Low Hydrogen, E7024 Iron Powder, Stainless Steel, Cast Iron, Gouging and Hard facing electrodes. Furthermore, Promax  imports of comprehensive range of quality welding and cutting products.

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DPI Plastics is a leading South African manufacturer of quality PVC and HDPE piping systems for water reticulation and conveyance.

DPI Plastics is member of the Southern African Plastic Pipe Manufacturers Association (SAPPMA) and the Southern African Vinyls Association (SAVA), we are committed to best practice production and have adopted responsible recycling programmes, the increased use of organic materials, and stringent targets that are set and audited annually.

DPI Plastics has an ISO 9001-accredited factory in Johannesburg manufacturing wholly South African products to recognised national and international quality assurance standards.

WHS is the wholesaler of DPI products in the plumbing and building sectors across sub-Saharan Africa

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Group Managing Director
Gustav Mertz

General Manager: Gauteng
William Maroleng

General Manager: KZN & Inland
Robin Coen

General Manager: Eastern Cape, Western Cape & Namibia.
Johan van der Nest

Chief Financial Officer
Elda Lopes

Business Improvement Director
Andrew Budricks

Marketing Director
Shelley Galliver

Supply Chain Manager
Riaan Pienaar



Cnr Barlow & Cavaleros Drive
Jupiter Ext
+27 11 323 0000
+27 11 323 0184

40 Nikkel Road
+27 15 292 8600
+27 13 758 1597

10 Wilkens Road
Rocky Drift
White River
+27 13 758 1590
+27 15 292 4052
Free State

258 Church Street
+27 51 408 9000
+27 51 408 9198
KwaZulu Natal

17 Kirk Road
+27 31 717 9500
+27 31 717 9594
East London

2 Electron Road
East London
+27 43 736 2559 / 9020
+27 43 736 6277 / 74
Port Elizabeth

142 Burman Road
Port Elizaeth
+27 41 736 2559 / 9020
+27 41 409 8001
Western Cape

7 Chain Avenue,
Montague Gardens
Cape Town
+27 21 528 2300
+27 21 528 2305

For general enquiries, contact our Dawn Customer Service on 0860 3296 22
or email customerservice@dawnltd.co.za

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