COVID-19: Government Regulations & Update Click here for more info!

Our Vision

We are a customer-led, supplier enabled Master Distributor.

Our vision is to be a relevant partner for our customers, the preferred route to market for our

suppliers and an employer of choice maximising stakeholder value in a sustainable manner.


We are registered for Essential Services

Please contact Mandy-Lee
Tel: 084 701 9273
for your product requirements.


Under Wholesale Housing Supplies (Pty) Ltd is housed the trading businesses Saffer, Stability and WHD and Promax. These businesses have a national footprint trading from the following centres:

Gauteng (Johannesburg and Pretoria)
Cape Town
Port Elizabeth
East London

The East London, Bloemfontein, Nelspruit, and Polokwane regions were reduced to non-stocking sites. Products ordered by customers from these regions are delivered from Port Elizabeth, Durban and Germiston warehouses. A fully fledged sales team has been retained in these non-stocking sites. Sales representative calling and product delivery schedules are retained the same as before. The centralised warehouses in the metro areas has further enhanced Wholesale Housing Supplies’s just-in-time supply-chain capability and improved efficiencies with resultant cost-saving.

Wholesale Housing Supplies’s value proposition is vested in its just-in-time supply-chain capability which offers retailers, merchants and hardware stores, deliveries in specified quantities, on a consistent basis, nationally. Customers have the benefit of lower stockholding, improved cash flow and the ability to service their customers more effectively. Wholesale Housing Supplies continues to play a major role in the supply of products in an environment of increased import competition and direct supplier activity.

Wholesale Housing Supplies Value proposition for customers

We are the industry specialists for our customers; understanding their business needs, providing efficient access to key brands, innovative solutions and value added services for mutually beneficial profitability


Wholesale Housing Supplies Value proposition for suppliers

We are the preferred route to market for our suppliers – working closely with them to achieve synergies which promote market and sales growth for both parties

Our Vision

We are a customer-led, supplier enabled Master Distributor. Our vision is to be a relevant partner for our customers, the preferred route to market for our suppliers and an employer of choice maximising stakeholder value in a sustainable manner.

Wholesale Housing Supplies (Pty) Ltd

Saffer is a leading national supplier of quality branded plumbing and sanitaryware products, predominantly locally produced, to retailers and merchants in the building and plumbing segment. Saffer has significant proprietary brands. The product range includes products manufactured by Saffer’s in-house brands owned by Wholesale Housing Supplies, as well as products from other suppliers.

visit website

Stability, located in the plumbing division in Wholesale Housing Supplies, is a national supplier of primarily imported plumbing product, with some lines sourced from local manufacturers. Stability focuses on a market sector where price sensitivity is the key factor. Stability operates in a level of the market where the traditional Saffer business does not operate.

visit website

WHD is a one-stop supplier of a wide range of tools, general and industrial hardware, security and home DIY products. We supply leading national and international hardware brands as well as our own pre-packed Accent range, which provides retailers and end-users with good quality, value-for-money products.

visit website

Established in 2002, the first Promax Electrodes were manufactured and appeared on the South African Market. Promax Welding has a national footprint with 8 branches across South Africa, head office located in Johannesburg as well as an extensive network of distributors throughout the entire sub Saharan African region.

Promax manufactures SABS approved E6013 Mild Steel, E7018-1 Low Hydrogen, E7024 Iron Powder, Stainless Steel, Cast Iron, Gouging and Hard facing electrodes. Furthermore, Promax  imports of comprehensive range of quality welding and cutting products.

visit website

Group Chairman
Derek Tod

Group Chief Executive Officer
Luis Baeta

Group Chief Operations Officer
Gustav Mertz

Group Financial Officer
Elda Lopes

Group Human Resources Executive
Sandy Visser

Chief Financial Officer
Andrew Budricks

Executive - Inland Region
William Maroleng

Executive - Coastal Region
Andrew Keevy


Cnr Barlow & Cavaleros Drive
Jupiter Ext
+27 11 323 0000
+27 11 323 0184

40 Nikkel Road
+27 15 292 8600
+27 13 758 1597

Crossings Office Block
3rd Floor – Office 3.A.1
10 Madiba Drive - West Acres

+27 13 758 1590
+27 15 292 4052
Free State

258 Church Street
+27 51 408 9000
+27 51 408 9198
KwaZulu Natal

17 Kirk Road
+27 31 717 9500
+27 31 717 9594
East London

2 Electron Road
East London
+27 43 736 2559 / 9020
+27 43 736 6277 / 74
Port Elizabeth

142 Burman Road
Port Elizaeth
+27 41 409 8000
+27 41 409 8001
Western Cape

7 Chain Avenue,
Montague Gardens
Cape Town
+27 21 528 2300
+27 21 528 2305

For general enquiries, contact our Saffer Customer Service on 0860 3296 22
or email

Website By CreativeSide